Vision and Mission
Just Veggies envisions a world in which people are mindful of their thoughts, feelings and actions, how it impacts their lives, the lives of other sentient beings and the overall planet. Our mission is to help people live mindfully by choosing food that are 100% plant based and free from animal cruelty, so we can create a more compassionate planet.
Values and Beliefs
Compassion
To show empathy to ourselves and to others
By exercising sound judgement and compassion, we make choices to try and avoid any form of cruelty to other beings
Gratitude
To appreciate what the Earth provides us
Because we are all connected at a deeper level, we are wholeheartedly determined to first internalise and then show unconditional gratitude throughout our journey.
Integrity
To be honest with each other
Without honesty, it is impossible to build long-lasting relationships, so we are all about being transparent and truthful
Non-judgemental
To show acceptance of all people and for who they are
Regardless of where someone is in their life journey or the pace they are currently travelling at, we choose to not pass judgement, but to look for ways to meet people wherever they are
Authenticity
To be true to ourselves and to others
Our aim is to stay anchored to our true character within all the different roles we play, so people know exactly what we stand for and who we are
Sustainability
To live in balance with what the Earth has given us
To promote a commitment to sustainability and to act in an environmentally friendly way in all our activities. By supporting sustainable and safe methods we can enjoy Earth’s gifts for a long time to come
Accountability
To stay on track when needed
We believe in taking responsibility and keeping our promises